We have now helped several different groups launch their initial DTC portal and testing platforms, while providing comparative analysis, solutions regarding strategy, pricing, and execution. Reach out to learn more about how we can help you return value to your customers as a laboratory.

Direct-to-Consumer and Direct-to-Employer Lab Testing

What we help you launch

Test menu and panel design for consumers and employers
Cash pricing benchmarked against competitors in your market
Ordering pathway, physician oversight and result delivery
Patient portal and online checkout strategy
Employer programs for wellness screening and on-site collection

Frequently asked questions

Can a hospital lab offer direct-to-consumer testing? In many states, yes, with the right ordering and result-reporting model; rules vary by state, so we confirm yours first.

How should DTC tests be priced? Against local competitors and your true cost per test, so the program is affordable and still covers its costs.

What makes an employer testing program work? Simple scheduling, on-site or nearby collection, and clear reporting the employer can use.

Launching a direct-to-consumer or employer testing program? Book a 1-hour consultation or call 517-375-2670.